Our History

We are a group of clinical and research psychologists from the University of Toronto, McGill and Erasmus University who are distributing tools that will improve psychological and physical health to interested individuals everywhere.

We believe that writing exercises such as those presented on this website can help people confront their past, understand and improve their personalities in the present, and increase the chances that their futures will be meaningful, productive and healthy.

Careful writing is a form of complex thinking, and thinking about your experiences, past, present and future, helps eliminate uncertainty and increase promise and hope.

This is of vital importance, because uncertainty triggers emergency mental and bodily responses, particularly through the action of the stress hormone cortisol, and chronic cortisol overproduction can increase the risk of cancer, heart disease, obesity, anxiety, depression and infection. Such overproduction is a major cause of mental degeneration, as well, and contributes to rapid aging.

It is not good for your mind and body to react to life as if it were an ongoing emergency.

Coming to terms with the past, improving the present, and planning the future can help you remove unnecessary stress from your life.

Jordan B. Peterson, Ph.d

Jordan B. Peterson, Ph.d

Founder & Psychology Professor, UofT

Dr. Jordan B. Peterson has a B.Sc. from the University of Alberta and a Ph.D. from McGill University.

Dr. Peterson is a clinical psychologist and Professor of psychology at the University of Toronto, a post he has occupied since 1998. He previously served as a professor at Harvard University.

He has authored two books: Maps of Meaning & 12 Rules For Life: An Antidote to Chaos (Jan 25, 2018) and authored or co-authored more than 80 academic research articles on a wide-variety of psychological topics. His YouTube channel has over 1 million subscribers, and presents more than 250 lectures and videos on psychological and philosophical topics. His lectures have been viewed more than 50 million times.

Daniel M. Higgins, Ph.d

Daniel M. Higgins, Ph.d

Founder, Head of Software Development

Dr. Daniel M. Higgins has a B.A.I. in Civil Engineering from Trinity College, Dublin, an M.Sc. in Civil and Environmental Engineering from M.I.T. and a Ph.D. in Experimental Psychology from Harvard.

Dr. Higgins has a dual background in psychology and software development. His research has focused on the role of cognition and personality traits in workplace and academic performance.

His expertise in the statistical models underlying psychological assessment coupled with his knowledge of modern web technologies makes him particularly suited to bringing psychological instruments to the web.

Robert O. Pihl, Ph.d

Robert O. Pihl, Ph.d

Founder, Psychology Professor, McGill

Dr. Robert O. Pihl has a B.A. from Lawrence University, and an M.A. and Ph.D. from Arizona State University.

Dr. Pihl is a professor of Psychology and Psychiatry at McGill University, a post he has occupied since 1979.

He is recognized as a leader in his field, having authored or co-authored more than 250 academic research papers and received multiple awards including the 2009 Canadian Psychological Association's Gold Medal Award for Distinguished Lifetime Contributions to Canadian Psychology and the National Patient Safety Award from the Drug Safety Institute in 2013.

Michaela C. Schippers, Ph.d

Michaela C. Schippers, Ph.d

Professor, RSM

Dr. Michaela C. Schippers has a Ph.D from the Psychology Department at the Free University in Amsterdam.

Dr. Schippers is Endowed Professor of Behaviour and Performance Management at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands.

Her current research concentrates on team reflexivity, team diversity and team leadership, as well as goal-setting, academic performance (study success) and the use of team charters to improve student team performance.

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